TU Berlin

Economic Education and Sustainable ConsumptionDr. Miriam Rhein

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Dr. Miriam Rhein

Email: Miriam.Rhein@valora.com

Short CV

Miriam Rhein is Executive Assistant at Valora Schweiz AG. She started her PhD studies at TU Berlin in Oktober 2010. In November 2012 she received her PhD with a dissertation analyzing Corporate Social Responsibility (CSR) and organizational pride as long-term drivers of the commitment of customer contact employees. Beside her PhD she is research assistant at the Chair of Services Marketing at EBS Business School. She is involved in the project "Creating employees' pride", sub-project of the joint research project "PRIDE - Value-added transparency and esteem as resources for innovation in the services industry", funded by the Federal Ministry for Education and Research.
Miriam studied business management in Mainz, Gießen und Madrid, and received her Diploma in 2007 and Master of Arts in 2008.

Research area

  • Pride of employees in customer contact
  • Internal Service Marketing


Articles in collected editions

Gouthier, M. H. J./Rhein, M. (2010): Serviceorientierung durch Organisationsstolz, in: Bruhn, M./Stauss, B. (Hrsg.): Serviceorientierung im Unternehmen. Forum Dienstleistungsmanagement, Gabler Verlag, Wiesbaden.

Gouthier, M. H. J./Rhein, M. (2010): Produzentenstolz im Dienstleistungsumfeld zur
Unterstützung betrieblicher Transformationsprozesse, in: Fraunhofer IAO (Hrsg.): SERVBIZ, Stuttgart.

Articles in proceedings

Gouthier, M. H. J./Rhein, M. (2010): A dynamic perspective of employees pride and its effects on creativity, commitment to customer service and turnover intention, Proceedings, 10th EURAM Conferece, 19.-22. Mai 2010, Rome, Italien.

Gouthier, M. H. J./Rhein, M. (2010): A dynamic perspective of employee pride and its positive effects on commitment to customer service and fluctuation intention, Proceedings, 11th International Research Seminar in Service Management at the La Londe Conference in Service Management, 25.-28. Mai 2010, La Londe les Maures, Frankreich.


Kuppelwieser, V./Rhein, M. (2009): “Führung und Stolz als Motivatoren für Service Excellence, BITKOM Arbeitskreis Service Delivery Excellence in Frankfurt am Main, 05. Februar 2009.


Best Paper Award im Rahmen der La Londe Conference in Service Management 2010.


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