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TU Berlin

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Samira Iran

Lupe

Samira Iran - MBA-International Marketing

Technical University of Berlin

Institute of vocational education and work studies

Marchstraße 23

10587 Berlin

Room: 1.017a

Phone: +49-30-314-28770

Email: 

 

Short CV

Samira Iran was born in 1985 and obtained her bachelor in the field of Bio-Medical Engineering. She studied Master of Business Administration (MBA) focusing on international marketing at Sharif University of Technology in Iran (2011). In her master thesis, she surveyed consumer buying behavior in context of green consumption.

She started her PhD at TU- Berlin since February 2012. She is studying consumer buying behavior in terms of sustainable fashion consumption. The research focus is on the role of cultural factors and differences between Islamic and western countries. 

Research areas

  • Consumer Behavior

  • Sustainable Marketing

  • Sharing Economy

  • Collaborative Consumption
  • Sustainable Fashion Consumption

Conference Presentations

Iran, Samira (2015): Collaborative Fashion Consumption– An attractive element of sustainable consumption?. Presentation at CR Berlin Study Group: 3rd Paper Development Workshop, February 27th, Berlin, Germany.

Iran, Samira (2014): Collaborative Fashion Consumption as an element of sustainable fashion consumption. PhD course: Consumption, capitalism and everyday life: understanding the social dimensions of the growth imperative, December 8th- 10th, Oslo, Norway.

Iran, Samira (2013): Traditional and Sustainable: Iranian Espadrilles (Geeveh). Shoe goes sustainable, October 4th, Berlin, Germany.

Iran, Samira (2013): Sustainable Fashion Consumption across Cultural Borders (a study of less -and more developed countries). Presentation at 16th Conference of the European Roundtable on Sustainable Consumption and Production (ERSCP) & 7th Conference of the Environmental Management for Sustainable Universities (EMSU), June 6th, Istanbul, Turkey.

Iran, Samira (2012): Applying Collaborative Consumption Concept as an Innovative Tool in Sustainable Fashion (a Theoretical Discussion Focusing on Cultural Factors). Presentation at the 6th International Conference on Indicators and Concepts of Innovation “Sustainability of Innovation, Innovation of Sustainability”, November 23th, Friedrichshafen, Germany.

Miremadi, Alireza; Iran, Samira; Shadafza, Marjan; Moshiri, Fereshte (2011): A New Scenario of Fashion Marketing in Islamic World: A Case Study of Iranian Women. Presentation at the 14th International Business Research Conference, April 29th, Dubai, UAE.

Kavousi, Esmail; Heidarizade, Elahe; Iran, Samira (2010): Iran’s Government and Social Capital Considering the 20-Year Perspective. Presentation at the International Journal of Arts and Science conference for academic disciplines, June 8th, Aix-en-Provence, France.

Publications

Stanszus, Laura; Iran, Samira (2014): Sustainable Fashion, in: Idowu, S.O., Capaldi, N., Fifka, M., Zu, L., Schmidpeter, R. (Ed.), Dictionary of Corporate Social Responsibility, Springer (written in English).

Miremadi, Alireza; Iran, Samira; Shadafza, Marjan; Moshiri, Fereshte (2011): A New Scenario of Fashion Marketing in Islamic World: A Case Study of Iranian Women, Journal of Business and Policy Research (JBPR), 6(2): 126-135.

Kavousi, Esmail; Heidarizade, Elahe; Iran, Samira (2010): Iran’s Government and Social Capital Considering the 20-Year Perspective, International Journal of Arts & Sciences (IJAS), 4(3): 113-126.

Taher Dangkoo, Mohammad; Iran, Samira (2010): An Introduction to the Physics & Function of Magnetic Resonance Imaging, Tehran: Omid Enghelab Publication (in Farsi).

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